Bowker Identifier Services to Release Book As An App Available to all publishers via MyIdentifiers.com, Book As An App is a platform which creates an iPad application for sale on the iTunes App store. By 2014, more than 1/3 of computer users will be using tablets as their primary computers. Bowker's Book As An App, enables publishers to take full advantage of the iPad market by submitting their book assets through the website, and having their book manuscript transformed into a downloadable app and submitted to the iTunes app store. Bowker and our partner iPublish Central will maintain the relationship with Apple, acquire and distribute royalty payments from Apple, and ensure the app remains compliant to future iOS upgrades after the simple one-time set-up. Creating an iPad application for a book represents another channel for the author-publisher to:

• improve the chances that their content will be found in the growing tablet market
• take advantage of the growing trend of publishers to create mobile apps for their books
• create a new revenue stream for their books
• be included in relevant app search results
• and save money and time in getting their app into the marketplace

The cost of the service is $200 setup, an annual $50 maintenance fee, and 50% royalty fees (which will be distributed between Apple, Bowker and iPublish Central). Go to the Book As An App website to get started today!