New Providence, N.J. - September 24, 2008 - Bowker, the global leader in bibliographic information management, today announced the introduction of a new Data Warehouse module for its PubTrack business intelligence service for the publishing industry.

The new module is a breakthrough for small and medium-sized publishers as it levels the playing field with respect to the ability to analyze internal sales data and identify important trends. Previously, sophisticated sales data analysis tools were only available to large publishers with more extensive financial and technology resources than their smaller competitors.

“With our new data warehouse module, publishers can use a proven set of business intelligence tools and dashboards that were designed by publishers and for publishers, rather than trying to modify other products available from software vendors or develop their own,” said Kelly Gallagher, general manager of business intelligence for New Providence, N.J.-based Bowker. “In order to obtain the kind of insight they need to be successful in this increasingly competitive marketplace, publishing executives need to have access to multiple sources of sales data on a common platform. For those publishers already doing this type of analysis, our new Data Warehouse services may prove to be a more cost-effective solution.”

The new module works by aggregating all of the internal sales data from throughout the supply chain and a publisher’s various sales channels. All of the data is then merged into one centralized and secure location, where the customer is able to use Bowker’s PubTrack tools to analyze and produce different kinds of reports. Additionally, the module provides robust “ad-hoc queries” capabilities to create custom views and dashboards.

According to Gallagher, the new module is available in three offerings:

• A fully hosted solution for customers who prefer that Bowker manage their sales data behind secure data firewalls;
• A mirrored solution for publishers who would rather maintain their data in-house and provide updates to the Bowker tools; and
• A custom installed solution for publishers who prefer to license the PubTrack software and maintain the data warehouse at their own sites.

About Bowker
Bowker is the world's leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is a member of the ProQuest family of companies and is headquartered in New Providence, N.J., with additional operations in England and Australia. For more information, please visit www.bowker.com.