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2012 - Press Releases

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Who’s Really Reading 50 Shades?

Bowker studies the demographics behind the international phenomenon

New Providence, NJ - November 29, 2012 - As it turns out, the notion that readers of the 50 Shades Trilogy are moms filling wait time while their kids finish sports or music practice isn’t entirely accurate. A new analysis by Bowker® Market Research of buyers of the novels shows that less than 30 percent of purchases are to women with kids at home. A snapshot of buying habits from January-June 2012 showed the appeal of the books has been far more widespread. For example, 14 percent of purchases were for readers older than 55 and 20 percent of buyers were male.

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Tablets Gain on Dedicated E-Readers, Says New BISG Study

Kindle Fire users read, while iPad users surf the Web and catch up on e-mail

New York, NY - November 14, 2012 - E-book consumers are decidedly shifting to multi-function tablets and away from dedicated e-readers, according to the Book Industry Study Group (BISG)’s closely watched on-going Consumer Attitudes Toward E-Book Reading survey. The fourth and final installment in Volume Three of the Bowker-powered survey shows that tablets have risen by about 25 percent over the past year as the first choice for respondents’ e-reading device, while dedicated e-readers have fallen by the same amount. The rise of tablet popularity has been fueled largely by Amazon’s Kindle Fire, which increased over the past year from no use to be the first choice for more than 17 percent of e-book consumers. Other Android devices, such as Barnes & Noble’s NOOK Tablet, have also increased as the first choice for respondents’ e-reading device, from two percent in August 2011 to nearly seven percent in August 2012, while Apple’s iPad has held steady around 10 percent.

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Self-Publishing Sees Triple-Digit Growth in Just Five Years, Says Bowker®

CreateSpace, Smashwords and Author Solutions dominate infrastructure landscape

New Providence, NJ - October 24, 2012 - The number of self-published books produced annually in the U.S. has nearly tripled, growing 287 percent since 2006, and now tallies more than 235,000 print and “e” titles, according to a new analysis of data from Bowker® Books In Print and Bowker® Identifier Services. The research explores the dramatic U.S. growth of an area once relegated to the fringes of publishing. It finds that while production increases are occurring in both print and e-book formats, the latter is driving the greatest percentage gains. It also shows that while self-publishing may seem like a cottage industry, it is dominated by large firms that offer publishing services to individual authors.

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Young Adult Books Attract Growing Numbers of Adult Fans

The Hunger Games and countless others are engaging a loyal following among those old enough to vote, drink and hold a mortgage

New Providence, NJ - September 13, 2012 - More than half the consumers of books classified for young adults aren’t all that young. Fully 55% of buyers of works that publishers designate for kids aged 12 to 17 – nicknamed YA books -- are 18 or older, with the largest segment aged 30 to 44. Accounting for 28 percent of sales, these adults aren’t just purchasing for others -- when asked about the intended recipient, they report that 78 percent of the time they are purchasing books for their own reading. The insights are courtesy of Understanding the Children’s Book Consumer in the Digital Age, an ongoing biannual study from Bowker Market Research that explores the changing nature of publishing for kids.

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Contact Information

News Media
Beth Dempsey
for Bowker
Phone: 248-349-7810

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