New Providence, NJ – January 20, 2012 - Bowker will be presenting on New Marketing and Sales Tools for Small/Self-Publishers as a sponsor at O’Reilly’s Tools of Change for Publishing Conference. This session will give Small and Self-Publishers some of the latest and efficient marketing and sales tools to maximize the ability of reaching potential customers.

The session will answer the following questions:

1. What can I do to improve discovery and purchase of my title?
2. What tools are available that can help my business expand and make it more likely that readers will connect with and want to buy my products?

Beat Barblan, Director of Identifier Services at Bowker will be presenting at the Tools of Change for Publishing Conference on Wednesday, 02/15/2012 10:35am in this sponsored session. Beat is responsible for the identifier asset management and discoverability solutions ISBN, ISTC, ISNI and DOI. These solutions are renowned for their ability to standardize works across the book industry and content services supply chain, benefiting publishers, self publishers, authors, and other book industry professionals.

For complete details on New Marketing and Sales Tools for Small/Self-Publishers, please visit the Tools of Change Publishing Conference Schedule information at: http://www.toccon.com/toc2012/public/schedule/detail/23217.

Kelly Gallagher, Vice President at Bowker will also be presenting Consumer Attitudes Toward E-Book Reading with Len Vlahos, Executive Director of the Book Industry Study Group on Wednesday, 02/15/2012 9:20am as part of the “Market” track of sessions at Tools of Change.

These two experts on the e-book market will be presenting results from the first fielding in the third volume of Consumer Attitudes Toward E-book Reading. This ongoing study provides a deeper understanding of the e-book consumer. Kelly Gallagher will also share key findings from Bowker’s landmark Global E-Book Monitor study. This study, which commenced in January 2012, is tracking the attitudes and purchasing habits of e-book consumers in ten countries throughout Europe, Asia, Australia, and North and South America.

Kelly Gallagher, Vice President at Bowker manages the implementation of a host of Bowker Market Research services, including the PubTrack Consumer research panel reaching over 40,000 ‘e’ and ‘p’ book consumers. For the past year, he has been leading a team of researchers on a three-year initiative for the Book Industry Study Group to study consumer attitudes toward e-devices and digital content. This long-term trended study looks at consumer purchases on a quarterly basis as it seeks to understand the rate and shift to digital content. In addition to managing the consumer research panel, he oversees sales data collection and analytics tools for the higher education and religious book markets for Bowker.

For complete details on Consumer Attitudes Toward E-Book Reading, please visit the Tools of Change Publishing Conference Schedule information at: http://www.toccon.com/toc2012/public/schedule/detail/21853.

Contact Information

News Media
Beth Dempsey
for Bowker
beth@bethdempsey.com
Phone: 248-349-7810

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