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Bowker Market Research

Bowker offers a wide range of business intelligence and sales analytics solutions providing the publishing industry with critical information for understanding digital and print markets.

PubTrack™
PubTrack is a set of business intelligence tools and services from Bowker, providing the publishing industry with insight into digital and print market dynamics like never before.

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Books & Consumers™
Books & Consumers™ is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Gain actionable insights into behaviors and opinions of book buying consumers. This business intelligence toolset helps the publishing industry understand key measures of book consumers, such as demographics and book purchase preferences, while providing insight into book buying behaviors, habits, and book shopping occasions.

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Global eBook Monitor™
The Global eBook Monitor™ (GeM) tracks consumer purchases of ebooks, and attitudes about ebooks, in ten major world markets - Australia, Brazil, France, Germany, India, Japan, South Korea, Spain, the U.K., and the U.S. Over time, this annual study will create a unique view of market shifts in response to new digital formats. Individual country reports tracking ebook attitudes in these 10 countries are also available.

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Research Services
Bowker® Market Research has become a primary source for publishing industry market research services. Our experienced analysts will help you ask the right questions and analyze the data to provide actionable and accurate results for your business.

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