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PubTrack™ Consumer
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PubTrack Consumer

PubTrack™ Consumer is the publishing industry's premier resource for understanding consumer buying behavior, derived from information gathered from a nationwide panel of 20,000 adult men, women and teens who complete weekly online surveys about their book purchasing behavior. Use our accurate, reliable and actionable behavioral and attitudinal information to make tactical and strategic business decisions based on real-world consumer tastes, preferences and buying habits.

PubTrack ConsumerUse PubTrack Consumer to:
  • Identify new selling opportunities
  • Learn how your customers become aware of your titles
  • Profile your customers -- and your competitors' customers
  • Track your product performance versus competitive performance
  • Monitor market share by category, channel, format or publisher
  • Identify category/outlet/publisher strengths and weaknesses
  • Adjust pricing strategy to retail conditions and actual selling price
  • Understand your market-based sales share

Now you can gain a deep understanding of book consumer purchase dynamics, demographics and preference over time through PubTrack Consumer.