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PubTrack™ Higher Education |
| What would you like to do? | | | | | | 
| PubTrack™ Higher Education is the resource for higher education publishing professionals in need of accurate discipline and course intelligence. Leading the way by providing critical new and used textbook sales, book-in-use, and market share information, PubTrack Higher Education is a must have resource for college publishing editors, marketing managers, sales teams, and management.
PubTrack Higher Education gathers actual Point of Sales (POS) and Book-in-Use data about which titles are adopted and purchased at colleges and universities across the United States and Canada. Annually we collect this information for 60% of the full time student enrollment, enabling publishers to have transparency into purchasing and adoption trends on approximately 11 million students.  With PubTrack Higher Education you can: - Product Investment & Acquisition Decisions
- Product Performance Analysis
- New vs. Used Product Analysis
- Revision Strategy
- Pricing Strategy
- Competitive Analysis
- Department & Course Growth Rates
- Identifying Potential Authors and Reviewers
- Gratis Copy Campaigns
- Sales Force Management
- Academic Sales Leads by Competition, Enrollment, Course, Department, and Institution Type (2yr. vs. 4yr.)
PubTrack Higher Education is the solution for editors, marketing managers, sales teams, and management at higher education publishers who need access to sales data, adoption trends and comprehensive market intelligence.
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