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One in Three Americans Cutting Back on Book Purchases Due to Economy, According to Bowker’s New PubTrack Consumer Survey |
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Latest “Bowker Book Facts” data release provides insights into impact of current economic climate on consumer book purchases New Providence, NJ - December 15, 2009 - Nearly 34% of Americans report they are cutting down on how many books they are purchasing due to the economic downturn of the past two years, according to newly released data from PubTrack Consumer.
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Bowker and AAP Will Host Webinar on Consumer Book Trends |
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"Consumer Book Trends 2009" Will Highlight Changing Climate of Book Buying in 2009 New York, NY - December 10, 2009 - The changing climate of book buying and shifting patterns of book consumer behavior will be the subject of a new hour-long webinar for industry professionals, a first-of-its-kind sneak peek into consumer book buying trends for the first three quarters of 2009. Set for Wednesday, December 16, from 2:00 p.m – 3:00 pm ET, the webinar will be co-hosted by Bowker and the Association of American Publishers (AAP).
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