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FAQs: PubTrack Products
return to list of PubTrack FAQ topics PubTrack Higher Education
What is PubTrack Higher Education?
PubTrack Higher Education collects and analyzes actual Point of Sale (POS) and Book-in-Use data about which titles are adopted and purchased at colleges and universities across the United States and Canada. This data is collected annually for 65% of U.S. full time student enrollment; allowing publishers to view the purchasing and adoption trends of approximately 14 million students. Why is it important for me to use PubTrack Higher Education?
PubTrack is crucial to your company’s success in the higher education market for several reasons: - Market share drives growth. College enrollment increases at a nominal rate year-to-year. If the pie isn't getting bigger, then success means carving a bigger piece.
- Investment decisions demand accurate market intelligence. College textbook publishers spend millions per year on acquisitions, development, marketing, and sales efforts. Making the right investments demands the right market information.
- Sales and marketing strategies require specific discipline and course detail. As your customers become savvier, marketing messages and sales techniques must be tailored to your audience: College Professors.
How does it work?
PubTrack Higher Education Point of Sale data is updated by semester, or twice per year. Our Book-in-Use data about which titles are adopted and purchased is updated weekly. Who is using this product?
Our customers run the gamut of the largest educational publishers in the world to publishers focused on one discipline. Publishers like Pearson Education, Thompson Learning and Sage Publications to name a few. Regardless of your size, PubTrack Higher Education can provide you with information that will help you succeed in college publishing. Is this the right solution for me?
PubTrack Higher Education is the solution for editors, marketing managers, sales teams and management at higher education publishers who need access to sales data, adoption trends and comprehensive market intelligence. What if I have more questions?
Feel free to contact us at pubtrackinfo@bowker.com with any additional questions.
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