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FAQs: PubTrack Products
return to list of PubTrack FAQ topics PubTrack Christian Sales Analysis
What is PubTrack Christian?
PubTrack Christian provides data warehouse, supply chain, peer to peer, and Christian retail data aggregation and analysis tool sets for Christian publishers. Why is it important for me to use PubTrack Christian?
PubTrack Christian is crucial to your company’s success in the Christian market for several reasons: - Access to title, category, author, and publisher information for hundreds of Christian publishers and thousands of titles to give you quick and actionable answers that will help you improve your bottom line.
- Save time with 48,000 different queries to return data that you can analyze and chart to suit your business needs.
- PubTrack for the Christian market is the only source for SKU-level sales data from all industry publishers in an aggregate industry report.
How does it work?
PubTrack Christian gathers sales data from hundreds of Christian retailers (chains, independents, and franchise stores) from across the US. The data is then normalized to reflect a constant reporting sample for comparative data analysis. Additionally, PubTrack Christian now offers retailer-specific data views for Publishers to see sales of their own titles through a particular retailer (subject to the retailer’s participation). Who is using this product?
Christian publishing houses who want to better understand how their books are selling as well as what trends are taking place relative to pricing, categories and author appeal. Wholesalers actively involved in selling to the Christian retail channel also can access PubTrack Christian, so long as they are submitting their weekly sales data into the channel. Retailers who are sending data to PubTrack for analysis by Christian publishers also have free access and can use the data to help ensure their stores are adequately stocked with the right titles. Is this the right solution for me?
PubTrack Christian is a valuable resource for any company actively engaged in doing business in the Christian retail channel that wants to improve its bottom line through a more thorough understanding of how books are currently performing as well as trends analysis that will help to shape a company’s strategic direction. What if I have more questions?
Feel free to contact us at pubtrackinfo@bowker.com with any additional questions.
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