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FAQs: PubTrack Products
return to list of PubTrack FAQ topics PubTrack General Trade
What is PubTrack General Trade?
PubTrack General Trade is sales data analysis for the general market. It gives publishers the tools to predict trends, manage inventories and reduce costly mistakes. PubTrack General Trade combines sales data with robust title, publisher, bestseller and award information giving you quick actionable answers that will help you improve your bottom line. Why is it important for me to use PubTrack General Trade?
With PubTrack General Trade publishers receive access to as much data as contributing retailers will allow to be displayed; allowing for full visibility across all publishers selling in the general trade market. Sales data is only part of the picture. PubTrack also includes on-hand and on-order data, giving visible to returns exposure, potential stock shortfalls, and out-of-stock impact. How does it work?
PubTrack General Trade Point of Sale data is updated weekly. Bibliographic data is updated daily. Who is using this product?
General trade publishing houses who want to better understand how their books are selling as well as what trends are taking place relative to pricing, categories and author appeal, as well as retailers (both online and brick and mortar), wholesalers/distributors and consultants. Is this the right solution for me?
PubTrack General Trade is a valuable resource for any company actively engaged in doing business in the general retail channel that wants to improve its bottom line through a more thorough understanding of how books are currently performing as well as trends analysis that will help shape a company’s strategic direction. What if I have more questions?
Feel free to contact us at pubtrackinfo@bowker.com with any additional questions.
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