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Lauded metadata used to increase customer engagement

New Providence, NJ, July, 26, 2016Companies are increasingly turning to Bowker, a ProQuest affiliate, to connect them with data that can power their media businesses. Bowker has been selected to provide metadata to Playster, an online supplier of movies, books, games and music; to Kivuto Solutions, which distributes e-texts to higher-education institutions on behalf of publishers; and to Thriftbooks, the largest pure play e-commerce bookseller in the world. Bowker is a ProQuest affiliate and acts as the retail agent for ProQuest’s renowned metadata.

Playster is tapping the Audiobooks, eBooks and Bowker’s Complete Video Directory databases available via Bowker for its popular Playster app, an ad-free subscription service that enables unlimited access to movies, TV, music, video games and books.

Kivuto is using Global Books In Print®, College Textbooks, and eBooks databases for its Texidium solution, a comprehensive, end-to-end e-text and digital course material delivery solution that guides and equips institutions with the materials needed to accelerate their migration to e-texts.

Bowker will help Thriftbooks gain greater customer engagement with the 7 million+ works on its website. By providing bibliographic information for every title including Lexiles, Awards and Reviews from Global Books in Print, College Textbooks, and eBooks databases – Bowker will enable Thriftbooks shoppers to make more informed purchases. “The most visible impact is expecting from this data is growing coverage of conversion drivers, reviews, awards, images, on pace with selection,” said Prasad Gopalkrishnan, Chief Marketing Officer, Thriftbooks.

Bowker collaborates with thousands of publishers, retailers, libraries and search engines worldwide to make their media collections – whether print or digital – easily discovered, evaluated and selected by users. The seminal Books In Print® database is used by customers to enhance their collections, embedding them with rich details and real-time updates that capture new title releases.

Bowker offers a variety of data and delivery options for any organization that needs information about physical or digital media to power its business.

About Bowker® (

Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, New Jersey, with additional operations in England and Australia.

26 July 2016

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