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Bowker Barcode

Fast Facts

1) Graphical record of your book's ISBN
2) Scannable at point of sale
3) Required by most retailers
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A barcode is a graphical coded representation of your book’s ISBN  and for United States, retail price information. It allows automated scanning and point of sale transactions. When scanned at a store at the time of purchase, the barcode enables the vendor to maintain inventory and track sales.

Purchase, Customize and Create

You can easily purchase, customize and create your own barcodes, and also store them for future access when you need them for the United States, or the Australian or New Zealand marketplace. To purchase or customize barcodes, you will need an ISBN and retail or list price Information.

Meet the Latest Industry Requirements

By obtaining your barcodes from Bowker, the Official ISBN Agency of the United States and Australia, you can be certain they meet the latest industry requirements. We also can provide advice on formats, price add-ons for United States customers and other questions

Ensure Compliance with Standards

By purchasing a barcode you are ensuring compliance with industry standards. Most booksellers require that books display a barcode, so it can be scanned at the point of sale and all related information about the title is captured.

The Bookland EAN bar code (US and Australia) encodes the ISBN. The US version encodes the book retail price as well as the ISBN.

The barcode allows automated scanning and point-of-sale transactions.

Barcodes can easily be created and stored for future use.


Bowker offers best-in-class customer service and technical support, so you can hit the ground running with your Bowker products and leverage everything they can do.

For United States Customers

For Australian Customers

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Self-Publishing Solutions

Bowker has bundled the self-publishing tools you need and offers them at a discount price: ISBNs, barcodes, ebook creation, and more. Whether you are just starting out, or a seasoned professional, you’ll find the tools you need at Bowker.

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Cover Design

We offer professional cover design services to help make your book a success. We offer original layouts, custom designs, and commissioned illustrations.

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Thorpe Bowker Australia


The most important identifier your book can have is an ISBN (International Standard Book Number). Thorpe-Bowker is the ONLY official ISBN Agency for Australia.

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